Understanding What Frapė Is: A Comprehensive Guide

Introducing a Novelty in the Beverage World – Frappe

Frappe, also known as a Greek iced coffee, was born in Greece in the 1950s. While trying to create a new drinks product during the International Trade Fair in Thessaloniki, Nestle’s employee Dimitrios Vakondios discovered this drink rather by accident. Due to the lack of hot water to make his regular instant coffee, he ended up shaking instant coffee granules with cold water and ice cubes in a shaker. The result was a frothy, cold coffee drink, which later became known as Frappe. Now widely enjoyed around the world, the Frappe is an especially popular choice during the summer months - a stark contrast to the typical hot coffee trend. This unique refresher perfectly witnesses the fusion of accidental discovery and culinary delight.

Making the Frappe at Home – A Simple Recipe

Despite its chic sounding name and exotic origins, one doesnt need to be a professional barista to make a Frappe. All you need is some instant coffee, sugar, water, milk (optional) and ice cubes. Start by putting two teaspoons of instant coffee and sugar (to taste) in a shaker, mixer or blender. Add a little water, enough to cover the mixture, then shake or blend until it becomes frothy and forms a thick layer of foam on top. Take a tall glass, fill it up to the brim with ice cubes, pour over the coffee foam, and then slowly add cold water or milk according to preference. And there you have it - your homemade Frappe is ready to be enjoyed.

The Marketing Potential of Frappe

As a marketing manager, the Frappe holds significant potential given its refreshing taste, simplicity, and versatility. The potential differentiation of Frappe comes from its adaptability to a whole wealth of flavors, from classic mocha and caramel to more exciting concoctions like matcha or red velvet. Unique presentations using a variety of glassware and garnishing further enhance its appeal, making it Instagram worthy and ensuring it catches the eye of todays social media savvy consumers.

Moreover, the ease and affordability of making a Frappe make it an attractive product for a wide demographic, from students looking for a cool study companion to working adults needing an afternoon pick-me-up. Brands can tap into its history and Greek origins, providing an interesting backstory for customers and forming a deeper connection and richer experience around the product. Also, this drinks year-round popularity defies traditional weather-based consumption trends of coffee, providing a lucrative opportunity for brands to boost their sales outside of the typical hot coffee season.

In conclusion, the Frappes captivating beginning and global acceptance, along with its universal appeal and marketability, indeed make it a fantastic addition to any drink menu, be it in a cozy cafe or a bustling metropolitan coffee shop. Its recipes simplicity further offers everyone the chance to enjoy this Greek wonder right in their homes, blurring the lines between consumers and creators and adding another layer to its charm.

Papua New Guinea ELIMBARI coffee beans, 200 g artisan coffee beans
Papua New Guinea

Papua New Guinea ELIMBARI coffee beans, 200 g

15.00 €

ELIMBARI is a rare and exotic coffee grown in small farms in the CHUAVE region of Papua New Guinea, with a unique spicy and bitter taste. Roasted very dark, its flavor profile boasts notes of pomelo peel, nutmeg, cloves, dark chocolate, and tobacco, making it a must-try for coffee lovers who enjoy bold flavors.


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